Instructions: Create a brand ecosystem for a new product.
Roles: Illustrator, Packaging Designer, Copywriter
Programs: Adobe Illustrator, Adobe Photoshop
Roo Clucker is a organic chicken broth that packs the box with flavor while keeping it simple. Standing as one of the only flavored broths on the market, Roo Clucker stands out with its bold flavor and branding.
Stationary Mockups
Process
Roo Clucker experienced several makeovers. The progression seen below was because I wanted to make the logo more geometric. Cleaning up the typeface, color, and lines helped reach the final product.
