Park Martian
During COVID-19, families needed a reason to go outside. Park Martian gave them one.
Launched with West Windsor's Parks and Recreation Department, the campaign hides illustrated posters across local parks, prompting families to explore. The martian character draws from the town's connection to Orson Welles' War of the Worlds broadcast, reframed as something playful and family-friendly.
Families use an Explorer's Manual to track discoveries and collect stickers as they move through the parks. Finish the collection, win a prize.
The campaign's space theme helped position West Windsor for NASA's Artemis I Moon Tree Program. The town was selected, and the tree was celebrated with a town-wide drone show.
During COVID-19, families needed a reason to go outside. Park Martian gave them one.
Launched with West Windsor's Parks and Recreation Department, the campaign hides illustrated posters across local parks, prompting families to explore. The martian character draws from the town's connection to Orson Welles' War of the Worlds broadcast, reframed as something playful and family-friendly.
Families use an Explorer's Manual to track discoveries and collect stickers as they move through the parks. Finish the collection, win a prize.
The campaign's space theme helped position West Windsor for NASA's Artemis I Moon Tree Program. The town was selected, and the tree was celebrated with a town-wide drone show.
