Doom Ultimate is a comprehensive brand identity system for a competitive ultimate frisbee team, built to unify everything from jerseys to livestreams under one visual language. The work spans apparel, social media, event branding, and broadcast tools, treating a club sport with the same strategic rigor as any athletic brand.

Jersey designs explore the team's thematic territory of fate, death, and inevitability. One draws from the three Fates of Greek mythology. The other builds on the team's existing flame motif through tonal sublimated textures. Both reinforce a identity that players actually want to wear and opponents remember.

The system extended into the team's first home tournament, the Salt City Classic. A custom event logo anchored the visual identity across social media, the tournament trophy, and merchandise, giving the event a presence that felt intentional rather than improvised.

A custom scoreboard overlay brought the brand into livestreams, paired with a companion app that lets players update scores directly from the field. Social media content followed the same visual system across player interviews, recaps, and schedules, keeping fans and recruits engaged throughout the season.