Campaign Design

Instructions: Encourage families to utilize outdoor parks during the pandemic

Roles: Illustrator, Creative Strategist

Programs: Adobe Illustrator, Adobe InDesign

Walk on and Beyond!

Park Martian was created to encourage kids and families to get outside during the pandemic. I originally pitched the idea to my hometown’s Department of Parks and Recreation: a hide-and-seek game featuring posters of the character hidden throughout public spaces — including parks, hiking trails, and nature reserves. Participants who found all the posters and submitted photos were entered into raffles and giveaways. Over the years, Park Martian’s design evolved, culminating in a campaign to help bring a NASA Moon Tree to our town!